Who We Are

The VR Concept Ltd (Trading as IPG) is a company incorporated in England and Wales (no. 10340603) who’s registered address is 15 Aliwal Road, London, SW11 1RB, United Kingdom. VAT no. GB 284471579

At The VR Concept we’re committed to maintaining the trust and confidence of visitors to our website. In particular, we want you to know that we are not in the business of selling, renting or trading email lists with other companies for marketing purposes. In this Privacy Policy we provide information on how and why we collect your personal information, how we use it and keep it secure.

Types of Data We Collect

Cookies – Like most websites, we use cookies to track your use of our website. 

Mailing lists - As part of the registration process for our e-newsletter, we collect personal information. We use that information for a couple of reasons: to tell you about stuff you’ve asked us to tell you about; to contact you if we need to obtain or provide additional information; to check our records are right and to check every now and then that you’re happy and satisfied. We don't rent or trade email lists with other organisations and businesses.

We use a third-party provider, MailChimp, to deliver our newsletter. We gather statistics around email opening and clicks using industry standard technologies to help us monitor and improve our e-newsletter. For more information, please see MailChimp’s privacy notice. You can unsubscribe to general mailings at any time of the day or night by clicking the unsubscribe link at the bottom of any of our emails or by emailing our data protection officer info@thevrconcept.com.

Ticket Sales & Vouchers – when you buy an advanced ticket or gift voucher, we collect some information (name, email address, phone number) so that we can get in touch with you about your booking. This data is handled by our third-party ticketing provider Design My Night. For more information on how they handle your data, please see DMN’s privacy policy. We may also contact you in the future via our e-newsletter or other marketing materials, but if you do not wish to receive this you can always unsubscribe using the link at the bottom of our emails.

Customer Surveys – Occasionally we run customer surveys at our arcades, to try and better understand who’s playing and what they’re enjoying. We try to collect the bare minimum information we require. The results of these surveys (i.e. the anonymised results, charts and statistics) are used by us to understand our own business and also to describe our business to potential investors or customers. We do not use individual identifiable data in these results. If at the end of the survey you ask to be added to our mailing list then your data will be transferred to MailChimp (see section on mailing lists above). Unless you have opted in, the data in the survey will be deleted once it has been analysed.

Access to your personal data

If you want to view, amend or delete any of the personal information that we hold, please get in touch with your request to info@thevrconcept.com

Changes to this Privacy Policy

This policy was last updated in April 2018 and we review it regularly to make sure it’s still relevant.